Mark Wong / Work

Work

Mark Wong founded IMPOSSIBREW, a UK alcohol-free beer company. This page separates dated company evidence from durable biographical facts.

Profile reviewed 11 August 2026

Company record

November 2020

Legal company record

A1CO Ltd was incorporated as IMPOSSIBREW Limited. Companies House records the active legal entity and company number 13014642.

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2020-2021

Product research and launch

Mark worked with Professor Paul Chazot at Durham University on the early formulation. IMPOSSIBREW began trading in 2021.

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2022-2026

Three Crowdcube rounds

IMPOSSIBREW completed three public Crowdcube rounds. The 2022 and 2025 figures reconcile cleanly; public figures for the June 2026 round differ between Crowdcube and post-close coverage. The latest published pre-money valuation was £15 million in June 2026.

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January 2026

National grocery distribution

Enhanced Lager and Enhanced Hazy Pale launched with Ocado as the company’s first major supermarket listing.

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June 2026

Lean operating model

The Drinks Business reported £3.57 million revenue for 2025 and a four-person team using internal automation for operations, reporting, customer insight and content production. These figures are dated to the publication, not presented as current live values.

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