Mark Wong / Work

Work

Mark Wong founded IMPOSSIBREW, a UK alcohol-free beer company. This page separates dated company evidence from durable biographical facts.

Profile reviewed 12 August 2026

Company record

November 2020

Legal company record

A1CO Ltd was incorporated as IMPOSSIBREW Limited. Companies House records the active legal entity and company number 13014642.

[S06]

2020-2021

Product research and launch

Mark worked with Professor Paul Chazot at Durham University on the early formulation. IMPOSSIBREW began trading in 2021.

[S03][S07]

January 2026

National grocery distribution

Enhanced Lager and Enhanced Hazy Pale launched with Ocado as the company’s first major supermarket listing.

[S28][S35]

June 2026

Lean operating model

The Drinks Business reported £3.57 million revenue for 2025 and a four-person team using internal automation for operations, reporting, customer insight and content production. These figures are dated to the publication, not presented as current live values.

[S30][S31]

Crowdcube funding

April 2022

First Crowdcube round

The Grocer reported almost £800,000 from 702 backers. IMPOSSIBREW reported a £3.2 million valuation during the campaign.

[S42][S26]

January-February 2025

Second Crowdcube round

Crowdcube records £1,538,206 from 1,134 investors at a £12 million pre-money valuation.

[S37]

June 2026

Third Crowdcube round

Public figures do not reconcile: Grocery Gazette and BeverageDaily reported £725,631 from 784 investors; Insider Media reported £725,525 from 783 investors; the Crowdcube page displayed £151,366 from 172 investors when reviewed on 11 August 2026. Crowdcube records a £15 million pre-money valuation.

[S38][S39][S40][S43]