Mark Wong / Media
Media and press
A dated index of media appearances, interviews, podcasts, public talks and editorial coverage featuring Mark Wong and IMPOSSIBREW.
Profile reviewed 11 August 2026
Programme
Mark Wong pitches IMPOSSIBREW in Series 19. Video: official Dragons' Den YouTube channel.
Interviews and talks
What Dragons' Den is really like
A 40-minute interview about moving to the UK, early product work and the programme.
What's it Like Inside Dragon's Den?
A conversation about starting IMPOSSIBREW, crowdfunding and the Dragons' Den experience.
The future of functional non-alcoholic beer
An industry interview about product principles, category development and company operations.
Redefining alcohol-free options
A discussion of the early product idea and the alcohol-free category.
Sobering up the beer industry
A 25-minute interview on category positioning and building public awareness.
How to start a beer company without drinking
A recorded talk on the company’s origin, product development and launch.
Alcohol-free beer for the one or two pint feeling
A 49-minute conversation covering product development, crowdfunding and category development.