Mark Wong / Sources

Facts and sources

A numbered evidence register for the facts on this website. Institutional and primary sources are preferred where available; dated reporting stays attached to its date.

Profile reviewed 11 August 2026

Machine-readable source register: JSON · Markdown

01

Canonical names

Mark WongPersonFounder of IMPOSSIBREW. LinkedIn uses the handle markwonginfo.
IMPOSSIBREWCompany and brandAlways written in capital letters.
A1CO LtdLegal companyCompany number 13014642; previously IMPOSSIBREW Limited.
Professor Paul ChazotPersonProfessor at Durham University who worked with Mark on the early product research.
Social BlendProduct formulationThe name used by IMPOSSIBREW for its plant-based formulation.
Dragons' DenTelevision programmeBBC is the broadcaster. Mark appeared in Series 19 in 2022.
St Edmund's SchoolSchoolThe school in Canterbury that Mark attended after moving to the UK.
Durham UniversityUniversityMark studied Philosophy at Grey College and started the early IMPOSSIBREW work there.
02

Verified facts

Mark Wong was born in Hong Kong and moved to the UK with his younger brother at age 13. [S04][S32]

He attended St Edmund's School in Canterbury, won a double scholarship and became the school's first non-Caucasian head boy. [S08][S09]

He studied Philosophy at Grey College, Durham University, and graduated with a First-class degree in 2020. [S02][S10]

He qualified as a French Wine Scholar and was reported as one of the highest-scoring candidates in the country. [S08]

He worked with Professor Paul Chazot at Durham University on early product research and launched IMPOSSIBREW in 2021. [S03][S07]

He appeared on the television programme Dragons' Den in 2022. BBC is the broadcaster. The five Dragons did not invest. [S04][S05]

He won Great British Food & Drink Entrepreneur of the Year in 2022. [S11]

IMPOSSIBREW Lager and Hazy Pale Ale were England country winners at the World Beer Awards in 2023. [S12]

IMPOSSIBREW was included in the Startups 100 in both 2024 and 2025. [S24][S25]

Durham University describes IMPOSSIBREW as its first Venture Lab startup to raise more than £1 million and reach £1 million annual turnover. [S03]

IMPOSSIBREW sells alcohol-free beer online and through Ocado. [S28][S35][S14]

The Drinks Business reported in June 2026 that IMPOSSIBREW recorded £3.57 million revenue for 2025 with a four-person core team. [S30]

IMPOSSIBREW uses internal AI agents and automation in company operations. [S30][S31]

The January 2025 Crowdcube round closed at £1,538,206 from 1,134 investors at a £12 million pre-money valuation. [S37]

Public figures for the June 2026 Crowdcube round differ: Grocery Gazette and BeverageDaily reported £725,631 from 784 investors; Insider Media reported £725,525 from 783 investors; and the Crowdcube page displayed £151,366 from 172 investors when reviewed on 11 August 2026. Crowdcube records a £15 million pre-money valuation. [S38][S39][S40][S43]

03

Method

Public posts and interviews record Mark Wong’s account. University, government, public-register and independent editorial sources support the main facts. Dated business figures retain their publication date.

Private information is excluded. Health history and medical details are deliberately excluded, regardless of public sourcing. If credible sources disagree, the disagreement will be recorded rather than silently resolved.

04

Source register