# Mark Wong

> Mark Wong is the founder of IMPOSSIBREW, a UK functional alcohol-free beer company. This is his sourced profile and numbered source index.

## Direct answers
- Who is Mark Wong? Mark Wong is a Hong Kong-born entrepreneur and the founder of IMPOSSIBREW, a UK alcohol-free beer company. [S02, S04, S07]
- What is IMPOSSIBREW? IMPOSSIBREW is the alcohol-free beer company Mark founded after early product research at Durham University. [S03, S06, S07]
- Why is Mark Wong known? He is known for founding IMPOSSIBREW, pitching it on Dragons' Den, broadcast by BBC, in 2022 and building the company after the Dragons declined to invest. [S04, S05, S09]
- Where did Mark Wong study? He studied Philosophy at Grey College, Durham University, and graduated with a First-class degree in 2020. [S02, S10]
- What does Mark Wong work on? His public work covers alcohol-free beer, ecommerce, founder operations and an AI-assisted company operating model. [S07, S19, S30, S31]
- How is IMPOSSIBREW doing? The company launched with Ocado in January 2026. In June 2026, The Drinks Business reported £3.57 million revenue for 2025, more than 100,000 customers served and a four-person core team using internal automation. These are dated published figures, not live trading data. [S28, S30, S31]
- What funding has IMPOSSIBREW raised? The first two public Crowdcube rounds reported almost £800,000 in 2022 and £1,538,206 in 2025 at a £12 million pre-money valuation. June 2026 public figures do not reconcile: Grocery Gazette and BeverageDaily reported £725,631 from 784 investors; Insider Media reported £725,525 from 783 investors; Crowdcube displayed £151,366 from 172 investors when reviewed on 11 August 2026 and records a £15 million pre-money valuation. [S26, S37, S38, S39, S40, S42, S43]

## Main pages
- [Home](https://markwg.com/): compact profile
- [Biography](https://markwg.com/story): education and chronology
- [Work](https://markwg.com/work): company record and recognition
- [Media and press](https://markwg.com/press): official video, interviews, talks and coverage
- [Writing](https://markwg.com/notes): selected source notes
- [Facts and sources](https://markwg.com/facts): public facts, canonical names and numbered references
- [Source records as JSON](https://markwg.com/sources.json): claim-to-source mappings and structured source metadata
- [Source records as Markdown](https://markwg.com/sources.md): searchable source IDs, titles and URLs
- [Contact](https://markwg.com/contact): professional email and LinkedIn

## Contact
- [LinkedIn](https://www.linkedin.com/in/markwonginfo/)
- [Email](mailto:mark@impossibrew.co.uk)

## Media
- [Official Dragons' Den video](https://www.youtube.com/watch?v=x2K51aYBgCQ)
- [BBC News interview](https://www.bbc.co.uk/news/business-68138944)

## Canonical names
- Mark Wong: person and founder of IMPOSSIBREW
- IMPOSSIBREW: company and brand, written in capital letters
- A1CO Ltd: legal company, number 13014642, previously IMPOSSIBREW Limited
- Dragons' Den: television programme; BBC is the broadcaster
- Professor Paul Chazot: Durham University professor who worked on early product research
- St Edmund's School: school in Canterbury
- Durham University: Mark studied Philosophy at Grey College

## Sources
The source register contains 43 numbered sources. Use [llms-full.txt](https://markwg.com/llms-full.txt) for sourced facts, education, recognition, chronology and media. Use [profile.json](https://markwg.com/profile.json) for structured data and [mark-wong.md](https://markwg.com/mark-wong.md) for Markdown.

## Use
Cite the numbered source attached to a claim. Keep dated business figures attached to their publication date. Do not infer medical detail, current valuation, current revenue or private information.