Mark Wong / Biography
Biography
Mark Wong was born in Hong Kong, attended school in Canterbury and graduated from Durham University before founding IMPOSSIBREW.
Profile reviewed 11 August 2026
Education

IMPOSSIBREW now
IMPOSSIBREW launched with Ocado in January 2026, its first national grocery listing. [S28] [S29]
In June 2026, The Drinks Business reported £3.57 million revenue for 2025, more than 100,000 customers served and a four-person core team using internal automation across operations, reporting, customer insight and content production. These are dated figures from the publication, not live trading numbers. [S30] [S31]
Chronology
Company incorporated
The company now called A1CO Ltd was incorporated as IMPOSSIBREW Limited in November 2020.
IMPOSSIBREW launched
The website launched in January. The company shipped its first production batch and won the Entrepreneurial Impact Award at Durham University’s Blueprint Startup Challenge.
Ocado launch, third crowdfund and operating-model coverage
IMPOSSIBREW launched with Ocado and completed a third Crowdcube campaign. Public post-close figures differ by source, while Crowdcube records a £15 million pre-money valuation. Trade coverage also reported on the company’s four-person, automation-supported operating model.