Mark Wong / Biography

Biography

Mark Wong was born in Hong Kong, attended school in Canterbury and graduated from Durham University before founding IMPOSSIBREW.

Profile reviewed 11 August 2026

01

Education

School

St Edmund's School

Canterbury

Won a double scholarship and became the school's first non-Caucasian head boy.

2017-2020

Durham University

Grey College

Studied Philosophy and graduated with a First-class degree in 2020.

Age 18

Wine Scholar Guild

French Wine Scholar

Qualified as a French Wine Scholar and was reported as one of the highest-scoring candidates in the country.

Mark Wong pitching on Dragons' Den in 2022
Mark Wong on Dragons' Den, Series 19, 2022. Still: BBC Studios, via IMPOSSIBREW.
02

IMPOSSIBREW now

IMPOSSIBREW launched with Ocado in January 2026, its first national grocery listing. [S28] [S29]

In June 2026, The Drinks Business reported £3.57 million revenue for 2025, more than 100,000 customers served and a four-person core team using internal automation across operations, reporting, customer insight and content production. These are dated figures from the publication, not live trading numbers. [S30] [S31]

03

Chronology

Age 13

Moved from Hong Kong to the UK

Mark moved to the UK with his younger brother and attended school in Canterbury.

School

St Edmund's School

He won a double scholarship and became the school's first non-Caucasian head boy.

2017-2020

Durham University

He studied Philosophy at Grey College, qualified as a French Wine Scholar and graduated with a First-class degree in 2020.

2019-2020

Early product research

He began developing an alcohol-free beer and worked with Professor Paul Chazot at Durham University on the early formulation.

2020

Company incorporated

The company now called A1CO Ltd was incorporated as IMPOSSIBREW Limited in November 2020.

2021

IMPOSSIBREW launched

The website launched in January. The company shipped its first production batch and won the Entrepreneurial Impact Award at Durham University’s Blueprint Startup Challenge.

2022

Dragons' Den and first crowdfund

Mark pitched IMPOSSIBREW on Dragons' Den. The five Dragons did not invest. Later that year, the company completed its first Crowdcube campaign and Mark won Great British Food & Drink Entrepreneur of the Year.

2023

Product and company awards

IMPOSSIBREW was named Food & Drink Startup of the Year. Its Lager and Hazy Pale Ale were recognised as England country winners at the World Beer Awards.

2024

BBC coverage and Startups 100

BBC News interviewed Mark about the brewing process. Startups 100 placed IMPOSSIBREW at number 26 and shortlisted Mark for its Exceptional Founder Award.

2025

Second crowdfund and repeat Startups 100 listing

The second Crowdcube campaign closed at £1,538,206 from 1,134 investors at a £12 million pre-money valuation. IMPOSSIBREW was included in the Startups 100 for a second year.

2026

Ocado launch, third crowdfund and operating-model coverage

IMPOSSIBREW launched with Ocado and completed a third Crowdcube campaign. Public post-close figures differ by source, while Crowdcube records a £15 million pre-money valuation. Trade coverage also reported on the company’s four-person, automation-supported operating model.