Mark Wong

Mark Wong is the founder of IMPOSSIBREW. Born in Hong Kong, he moved to the UK at 13, graduated from Durham University with a First-class degree in Philosophy and launched the company in 2021. He appeared on Dragons' Den in 2022.

Today, he leads IMPOSSIBREW as it expands from direct-to-consumer into national retail. The company launched with Ocado in January 2026. In June 2026, The Drinks Business reported £3.57 million revenue for 2025, more than 100,000 customers served and a four-person core team supported by internal automation. [S28] [S30]